Marketing

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

Recent shifts in consumer behavior will significantly impact brand sales this year and beyond. Brand marketers need to refocus efforts on planet sustainability; otherwise, they risk losing their consumer bases to brands that do.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States.

Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogu...

Need a last-minute corporate gift idea? Consider a branded e-gift. Distributing quality e-gifts to employees, partners, and prospects can help ease the stress of finding the perfect corporate gift over the holidays.

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

Businesses should be increasing their market spend as a key strategy to weather the current economic setbacks. Not doing so will likely lose customers to competitors who boosted theirs.

The Handwrytten app is part of an automated CRM tool that lets businesses — and individuals with an entrepreneurial passion — integrate computerized automation with personalized handwritten notes to customers. The result is a novel approach to updating one of marketing’s best-known strategies ...