Trends

A retail strategy for decades, bundling combines products or services into a single sales unit, offering various forms to suit different customer needs. Discover how this versatile approach boosts sales, enhances customer experience, and extends beyond the holiday season, providing year-round benefi...

With the heightened shopping from Black Friday and Cyber Monday sales, 78% of Americans expect porch pirates to strike more during these delivery periods.

Despite legislation created to stop “scalper” and “grinch” bots from buying products faster than humans on e-commerce sites, desperate consumers are wrestling with the dilemma of either paying inflated prices or using bots themselves.

Large numbers of Gen Z and millennial TikTok users are frequently mining the platform for career advice, according to the results of a survey of 1,000 full-time workers from ages 21 to 40 released Tuesday by ResumeBuilder.com. These findings underscore social media's role in influencing professional...

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it does best -- meeting its customers' needs.

Inaccurate product information sows confusion, undermines trust, and boosts return rates, costing retailers both revenue and credibility. Learn why smart retailers invest in product information systems.

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Cyber insurance premiums are soaring as insurers limit what's covered, exposing a gap in cybersecurity financial safety nets, according to a new report.

It's never too early for a retailer to start thinking about the holiday season, although this year, they may want to delay thinking about it a while longer. That's because prognosticators are predicting a lackluster holiday sales season in 2023.

Software buyers are placing a growing emphasis on AI and value-driven decisions. Despite economic uncertainties, there is a positive outlook, with an anticipated increase in technology investments.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

In a drastic rebranding move, Elon Musk scrapped the perky blue bird that symbolized Twitter for more than a decade and replaced it with an enigmatic X.