Archive

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

It's never too early for a retailer to start thinking about the holiday season, although this year, they may want to delay thinking about it a while longer. That's because prognosticators are predicting a lackluster holiday sales season in 2023.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

Software buyers are placing a growing emphasis on AI and value-driven decisions. Despite economic uncertainties, there is a positive outlook, with an anticipated increase in technology investments.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

AI Site Generator will enable Wix users to describe their intent and instantly generate a professional and unique website. The tailor-made website will include a homepage and all inner pages with text, images, and any business solution, such as stores, bookings, restaurants, events, and more.

Generative AI is set to revolutionize e-commerce content creation, offering personalized, context-driven content at an unprecedented scale. It enhances creativity, efficiency and opens new avenues for strategic content creation.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

Advertising by more than 140 major global brands is supporting the proliferation of unreliable AI-generated news and information websites. The ads appear to be posted on the sites through an automated placement system, most of them through Google, according to the misinformation watchdog group NewsG...

The retail sector continues to endure the full impact of cyberattacks, shouldering the weight of being the most targeted industry for malicious activities.

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

Coors Field, home of the Colorado Rockies MLB team, pioneers frictionless age verification with Amazon One, transforming how customers purchase alcoholic beverages.

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.